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Marketing
 
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Strategy
 
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Monitoring
 
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Analysis
 
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Modelling
 
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External Influences
 
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Business Operations
 
External Influences
External influences need to be considered when evaluating business performance. For example competitor activity, the economic environment, market factors, regulatory bodies and media pressure can all influence your business performance.
 
Optimise Your Business would establish what influences are relevant to your business and make recommendations for including external factors in any strategic decisions.
 
Optimise Your Business could also conduct a SWOT (strengths, weaknessses, opportunities and threats) analysis to assist with your strategic planning.
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